For immediate release: September 20, 2023

MADISON, Wis. – The Wisconsin Care Coalition today formally launched its Paid Leave for Wisconsin campaign alongside a five-figure ad campaign encouraging Wisconsinites to contact their legislators and demand paid leave.

The Paid Leave for Wisconsin campaign, powered by the Wisconsin Care Coalition, is fighting to ensure all workers across the Badger State have access to paid family and medical leave. Currently, 77 percent of Wisconsin workers do not have access to paid leave and the campaign will advocate for the passage of legislation that will provide paid leave for all Wisconsin workers. This week, coalition member 9to5 Wisconsin also launched a five-figure ad campaign encouraging Wisconsinites to contact their legislators and demand paid leave.

“Regardless of where you work or what your family looks like, at some point in our lives we will all need to provide or receive care,” said Christina Thor, Wisconsin state director at 9to5 – National Association of Working Women. “Paid leave affects everyone, and the Wisconsin Care Coalition believes it is essential to have a comprehensive paid family and medical leave policy for the health of families and our economy.”

Learn more about the Paid Leave for Wisconsin campaign, the members of the Wisconsin Care Coalition and how to join the fight for paid leave at paidleaveforwi.org.

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The Wisconsin Care Coalition is committed to advocating for family-supporting solutions and prioritizing the needs of Wisconsin’s working families. Through a racial and gender justice lens, we recognize the critical necessity of economic justice and are dedicated to ensuring that every family in Wisconsin has the resources they need to thrive.